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alkoholnie1“Alcohol: Minors not Allowed” – 2003, first edition; the campaign was co-organized with the Brewing Industry Employers’ Association – Polish Brewery, and its aim was to reduce selling alcohol to minors and the change of behavior of sellers and eyewitnesses of selling alcohol to minors.

The campaign was addressed to adult alcohol consumers, sellers, owners of outlets, pubs, cafes and restaurants who have been encouraged to check the documents certifying the age of young people who wanted to buy alcohol. The campaign printed materials were distributed to 50% of outlets selling alcohol all over Poland.