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“Let’s Protect Youth” – 1997, its aim was to draw attention to law infringements regarding selling the alcohol to the adolescents, encouraging adults to react in these situations, and improving of retailers’ skills in effective refusal of selling alcohol to under-age adolescents 

 (In Poland, there is the regulation stipulating the ban of alcohol sale to adolescents under 18 years old). The campaign was dedicated to retailers and all adults.